System for automating sales organizations within the company.
The main purpose is to collect the movements of individual salespeople and the progress of customer consultations, accumulate and manage them as information to help lead to actual sales. It has been developed as a model to replace the existing Office Automation (OA) and is rapidly spreading amid the development of online communication infrastructure such as Internet-Mobile.
There are several reasons why companies prefer SFA as an alternative model to the traditional way of doing business in an existing sales organization or OA.
First, streamline sales organizations.
Customer information acquired from sales activities within the organization is managed in a unified manner, and furthermore, real-time updates will enable sales organizations and employees from other departments to respond to customers based on the latest information at all times. In particular, it will be possible to check the current status of the customer as well as the relevant industry before a business meeting, identify customer requirements one step ahead, and proactively propose products and services. You will also be able to identify the core of real-time problems faster and present alternatives, and share the current situation with competitors or provide response guidelines.
This is also due to the steep increase in demand for enhanced sales management. It is important for sales managers to quickly monitor the progress of each employee in response to requests from various market channels. In addition to maintaining insights into the overall sales status, they should be able to provide relevant business instructions and advice to the employee from a broader and more objective perspective if necessary.
What kind of situation is the agenda that the sales representative is in, whether there are any delays or obstacles in consultation, and what is the probability that the contract will be finalized? Managing information related to each of these agendas is the agenda management function of the sales support system.
More accurately assess how much the sales representative's actions contribute to the contract and even to sales, enabling efficient sales activities without waste.Sun
The sales support system will analyze key customers by company size, industry, and form, and proactively propose new products and services based on real-time updated data to satisfy customers and improve sales.
Provides real-time visibility into the work progress of all field employees, providing appropriate advice and instruction on individual issues. From the point of view of the manager who is out of touch with the field, quick identification of the situation reduces errors in decisions and makes it easier to reach sales goals.
Enables a more accurate and detailed analysis of customer requirements, enabling them to develop products that are more appropriate for customer needs, optimize inventory and distribution, and even provide after-sales service after signing a contract.